Video Strategies for Manufacturers
Every video should have a purpose that solves an issue for the manufacturer.
Let us know what you want your video to do for you.
It all begins with an idea, a challenge, or a problem. You may want to showcase a new product or explain how it gets assembled. You may be getting too many returns on a specific item. Or perhaps you want to highlight your company’s capabilities and share them with the world. Whatever it is, video is the best way to deliver that story.
On this page, we are sharing samples of video strategies we’ve created for manufacturers that have told a story, hit the mark, and made a difference, and we can do the same for you.
Please get in touch with us today to discuss how we can develop a video strategy to improve your operations.
“Our video strategies are proven to solve problems, build credibility, and improve sales.”
Product Video (advanced): Koshin® showcased the benefits and features of their new line of generators. This video was shot on location at the manufacturer.
Profile Video: There is no better way to make an impactful first impression on customers than by showing who you are and what you do in a well-scripted video.
Product Profile: More than a product video; Thunderbolt® Locks fused three of their flagship product offerings into one video while simultaneously profiling themselves.
Case Study: Thunderbolt® Locks created some persuasive content through a series of real customer success stories to illustrate the value of their products.
Why Choose Us Video: CVP Systems wanted to influence their customer with a matter-of-fact approach to why they should be the vendor of choice.
Installation Video: Thunderbolt® Locks created a “General Installation” video to complement their product manual to ensure customers understood the process.
Product Video (basic): This straightforward video was shot in our studio on the white infinity wall using a rotator and enhanced with basic graphics and a voice-over.
Comparison Video (advanced): My Green Mattress® explained how their mattress stacked up to the competition with a dominant side-by-side comparison.
Recruitment Video: Tampico® used the power of video to attract new employees by weaving team stories together to project a wonderful working environment.
Product Feature Video: Unlike a product video, this simple film showcases just a few persuasive features. Thunderbolt® Locks uses these to help sell in their web store.
Expert Video: The strategy is to position yourself as the expert in the industry by sharing information. This Thunderbolt® Locks video gets massive exposure on Youtube.
Influencer Video Thunderbolt® Locks teamed up with a very popular van-building duo and provided video content for some powerful and influential global reach.
Comedic Product Video: Thunderbolt® Locks made a big splash with their alarm padlock by thinking outside the “box” truck and got a lot of viral laughs and video shares.
What’s In The Box?: Designed to give the product more credibility and to move potential customers towards purchasing once they see everything that is included.
Comparison Video (basic): Thunderbolt® Locks shows just one simple feature of how hassle-free and time-saving their lock product is compared to the competitor.
Public Service Announcement: Thunderbolt® Locks bragged about their product in a “10 Ways to Protect Your Van” video, which is informative and popular.
Installation Video (detailed version): Thunderbolt® Locks believes the success of their company lies in their customers having a successful installation with their product.
Expose the Competitors: Thunderbolt® Locks shows how easily the competitor’s lock can be compromised, and tens of thousands have viewed it worldwide.